A successful marketing and advertising campaign is an integral part of the home selling process. At the end of the day, if no one knows your home’s for sale, your house won’t sell. Today we’re discussing why property marketing matters and our personalised approach.
Why marketing matters
It’s not news to sellers that property marketing campaigns are expensive. You’re looking at spending approximately 0.5 to 1% of your home’s value on marketing. However, in a highly competitive property market like Sydney, you need your home to stand above the rest and the investment is always worthwhile.
An extensive online and offline marketing campaign ensures you attract as many potential buyers as possible. The more interest, the greater the competition and the greater the chance you’ll sell at a higher price. This is the goal and why marketing is so important when selling your home.
Our approach to marketing
In a crowded real estate market like Sydney, we set ourselves apart from the competition by building trustworthy and personalised relationships with both buyers and sellers. As an independent and family-owned boutique agency, successful marketing campaigns are essential to our selling process and how we continue to achieve great results for our clients. Our marketing approach is built on 30 years of experience in the Northern Beaches.
We use our local experience to our advantage
No two marketing campaigns are the same and they differ depending on factors like property and location. We know the Northern Beaches like the back of our hands and what local buyers want, so we will design a marketing campaign that expertly targets potential buyers through online and offline channels.
Here’s a breakdown of what you might expect from our marketing strategy:
- Professional photography, videography and a property floor plan.
- An enticing property listing description.
- “For Sale” signage for your property.
- Brochures to distribute at open homes.
- Online property listings on priority real estate websites and social media.
- Recommendation for professional home staging, if applicable.
We also have an extensive database of buyers actively looking for properties in the area that we can reach out to. They may be investors or they may have missed out on a similar property recently.
We have a great online presence
Gone are the days when you could only find property listings in a newspaper. Every successful marketing campaign these days includes digital media marketing, as we know that people use Google for research when house-hunting, and will then visit various places, from agency websites to real estate portals to social media.
Our presence on both Facebook and Instagram helps us reach a wider audience through our friendly and personalised listings and posts. The aim is to ensure people see a property at least seven times on different digital platforms, as this reinforces memory recall and encourages further action.
Our online marketing strategy also includes listings on our website and the main real estate portals like realestate.com.au and domain.com.au. All our property listings include professional photographs and compelling copy that highlight the property’s best features to evoke the imagination and ultimately attract buyers.
We take a personalised approach to our face-to-face meetings
When you work with the JDH team, we are with you every step of the way through open homes, negotiations and presenting offers. Our team is at every open home, speaking knowledgeably to prospective buyers about both the area and your property’s best features.
We’re all about building trusting relationships with our clients through open communication and proactive marketing campaigns. We have a strong awareness of local market trends and sale prices and we will pass all of this information onto you so you can make an informed decision regarding your property sale.
Call to action
When you’re ready to sell your Northern Beaches property or you’d like to find out more about our marketing approach, please give the JDH team a call.